The first example that comes to mind is how our society has become so immune and neutral towards everything sex related. In movies, in commercials, the media uses sex constantly to advertise, or even to entertain us. And it seems as though nowadays it has become completely normal to just hop into bed with someone you've known for 5 minutes (because this is what we see constantly happening in the movies). And I believe that this is truly becoming a more common thing in real life.
Even songs on the radio are all about sex and partying.. Words such as "bitch" that you would never hear on public radio 10 years ago, are now being played without a problem. Our everyday language and vocabulary has changed, it's more common and normal to hear swear word in everyday conversation.
What I'm saying is this: I feel as though cheating and adultery have already become more common in society today. This is very sad. And I do believe that advertisements are effecting this idea in a very negative way. When we see an ad saying "Leave your old airline for a younger one"... it's meant to be funny, but making light of something that in reality is a horrible and immoral thought, is not right! Making jokes about immoral things most definitely has the potential the make us become neutral to the idea. When the idea is pushed over and over, the likelihood of society starting to see these things as normal becomes even higher.
I do not believe that advertisements should use infidelity as a "clever" marketing trick. Making jokes out of things that are truly immoral, is immoral in itself. Advertisements are things that individuals take in everyday, and have a major impact of our lives. Pushing the idea of infidelity, be it with your spouse or a brand... just does not seem right at all!
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